Meet the Team
CEO, BEEM
With over 15 years of racing experience, Kevin Ferah has developed an essential link between engineering theory and practice. Kevin cofounded BEEM, an automotive technology company, in 2014. He brings expertise in sales, commercialization, and product engineering. Along with his co-founder, they have successfully scaled their startup BEEM. BEEM is a data automation platform helping businesses unlock the power of their data. Their product Fleet, is a leading loaner car management software helping car dealerships across Canada eliminate expenses and generate revenue with our proven process and technology. Kevin holds a bachelor’s degree in mechanical engineering from the École de technologie supérieur.
President, BEEM
Alexandre Lataille is driven by a true passion for automotive technologies that have always pushed him to innovate. As the CEO and Cofounder of BEEM, an auto tech company, he is focusing on reinventing the way we interact within the automotive ecosystem, starting with the customer, the vehicle, the dealership and the manufacturer.
Prior to founding BEEM, Alexandre specialized in data-driven automotive product development, business processes and analytics. He managed projects to the highest industry standards, with a tenacity that saw him rise swiftly in the ranks of Bombardier Recreational Products (BRP), a leading recreational products manufacturer. Alexandre started his career as a testing engineer for the Volvo Group, where he realized his passion for a data-driven approach to problem solving and product development, which he applies to BEEM today.
Program Director, District 3
Jane Somerville, MBA is the Director of Programs at Concordia University’s District 3. In this role, she is responsible for leading and developing the program offering targeted to entrepreneurs building startups. Jane is a passionate business professional with more than 25 years of experience working with Canadian entrepreneurs. Prior to joining D3, Jane worked at BDC where she helped small, medium and large companies across Canada, across all industry sectors, building and delivering innovative advisory services in strategic management, digital marketing and sales management. As an entrepreneur herself, Jane founded an online directory of furniture and furniture stores in major Canadian cities.
Venture Associate, Healthcare Stream
With extensive experience in strategic marketing and sales management for several market-leading medical device brands, Philippe assists early-stage startups, develops meaningful relationships with clinical key opinion leaders, health systems, and industry partners operating in the healthcare ecosystem.
Prior to joining District 3, Phillippe co-founded a food tech startup working in various marketing and sales roles at Covidien (now part of Medtronic) and AMG Medical. He launched multiple national products for Class II & III medical devices sold to hospitals and is well acquainted with developing effective value propositions that improve patient care.