Raphael Gotlieb

Gabriel Schnitman




Optimizing Digital Health with Patient Education

Current approaches to patient education are outdated and ineffective, while current patient/provider portals do not meet the needs of multidisciplinary healthcare teams. As a result, patients’ vital medical information is often forgotten, and healthcare providers do not collaborate effectively, leading to unnecessarily increased lengths of stay, readmissions, and adverse events.

The Solution

The Precare patient/provider portal optimizes digital health by integrating personalized patient education with automated workflows for healthcare providers. Precare collaborates with healthcare providers to develop engaging, animated educational videos recommended to individual patients through the Precare portal. At the same time, the portal allows healthcare providers to collaborate digitally using standardized, evidence-based workflows.

The Journey

Precare was created organically in 2018 to address an unmet need from the Society of Gynecologic Oncology of Canada to standardize medical information for Canadian women suffering from gynecologic cancers. “The focus has been to address the technological, cultural, educational, and socioeconomic barriers to optimal patient education from the outset,” says Raphael Gotlieb. Precare has since grown its customer base to over 20 hospitals, 50 individual hospital departments, and 16 non-profit medical organizations operating in a vast range of medical specialties.

With interest from clinicians, Precare has gained valuable feedback in understanding how best to integrate patient education within a comprehensive digital health platform. “We’ve set out to understand how we can support an unmet need for data-driven notifications to support transparent, standardized workflows for multidisciplinary healthcare teams, as well as an opportunity to leverage data for AI-based analytics,” adds Gotlieb.

Precare is set on increasing engagement and adherence to patient education from extensive surveys and interviews by presenting videos co-developed with and recommended explicitly by patients’ healthcare providers, which continues to result in a more trustworthy and personalized source for patient education.