Startup Library

3. Develop a business model

The Business Model Canvas (BMC) is your business model on one page. It’s a global standard used by millions of people in companies of all sizes. You can use the canvas to describe, design, challenge, and pivot your business model. It works in conjunction with the Value Proposition Canvas and other strategic management and execution tools and processes.

A convenient BMC Template we made that you can copy on Google Slides

Canvas overview

Below is a 2 minute overview of the Business Model Canvas to help you get started:

You can get an official PDF of the canvas directly from Strategyzer here.

business model canvas screenshot

Getting the most out of the canvas

The Strategyzer support page has a ton of excellent resources. Below are the 9 articles on how to make the most out of your business model canvas:


Great examples

Here are two great examples of applying the business model canvas effectively. The first is a competition that goes through a 24 week journey of entrepreneurs understanding their business model. The second is a visual explanation of how an established business like Warby Parker would look like on a canvas.

OWLET International competition

A video recording of Owlet’s winning presentation at the 2013 IBMC. This video demonstrates how important it is to iterate quickly and testing with many customers. Note how many times they say “we didn’t believe them” when referring to their customer interviews.

Warby Parker case study

Pay attention to the creative use of “buy one-give one” and how it fits into the customer relationships.